FICOBank Roxas had its 16th anniversary celebration on September 30, 2011 at its new branch building located at the corner of Leal and Jara Streets in Bantug, Roxas, Isabela. The celebration was highlighted by the official blessing and dedication of the branch’s two-storey building, which was officiated by Pastor Angel Guillermo of the Assemblies of God. The valued patrons, prospective clients and business allies of FICOBank Roxas were invited to celebrate the big event with the directors, officers and staff of the Bank. 

FICOBank Roxas, the first branch of the Bank, was opened in September 1995. The persons at the helm of the branch were Ms. Edna R. Baniqued (1995-1996), Mr. Ernesto P. Pascua (1996-2000), Ms. Zorina S. Aradanas (2000-2010) and Mr. Jimmy R. Parongan (2010-2011). Each Branch Manager had his/her particular contribution to the growth and success of the branch. It cannot be refuted, however, that under the dynamic watch of Ms. Aradanas, FICOBank Roxas had successfully gained impressive headway, with long list of achievements, despite the intense competition in the Western District of Isabela due to the presence of giant players in the banking industry. It was, at this point in its history, when FICOBank Roxas had been hailed as the “Best Performing Branch” for nine consecutive years. Its winning streak was only interrupted in 2010 when it placed second in the bankwide ranking.  

This biggest branch of the Bank, with total resources of about Php240 million (as of end-September 2011), has two extension offices (EOs), which are strategically located in the municipalities of Aurora and Ilagan (Isabela). These EOs serve as the branch and clients’ link-up points for banking information and services. It is part of the business strategy to grow the Bank’s market footprint at locations that bring it closer to its clients. And through this “near-you” servicing strategy, FICOBank Roxas is even made more accessible to its target segments of the market.     

For 16 years, the branch stayed at the first floor of RMPC Building, which is of the same corner streets, but opposite its new site. Celebrating its 16th anniversary at its own building is indeed exciting. This reflects the next chapter, where FICOBank Roxas gives emphasis to its commitment of being there in the community for its customers. The new building of the branch will significantly boost the competitiveness and enhance the prominence of the Bank. It would also mean better banking experience to the clients and employees alike.

FICOBank Roxas has a significant market share for many of the financial products and services of the Bank, and is continuing to see more opportunities to grow further. The branch team has a clear and consistent growth strategy. The branch is always open for business, as it intends to support continually the diverse financial needs of its existing and prospective clients. It remains committed to being there for them—through thriving and trying times.