Delivering a corporate branding communication plan to clients and the public necessitates the use of a highly accessible medium. It is for this reason that FICOBank decided to extend the use of the airwaves to do so. After two successful seasons with two different stations, the “Kayo at ang FICOBank” Radio Program is underway on its third year.

It can be recalled that the radio program was first aired in 2008 over radio station DWDY (1107 KHz), Cauayan City, Isabela from 11:00 a.m. to 12:00 noon every Saturday. After the maiden season, it found a new home in Bombo Radyo DZNC (801 KHz), also in Cauayan City for its second year. It became a 30-minute, twice-a-month program, but with a higher audience share and wider reach. Bombo Radyo DZNC is the most-known and widely-followed radio station in the AM band for the entire region. Thus, the program, aired every first and third Mondays of the month, is staying with the station for its third season.

The program had its first broadcast for the new season on May 24, 2010. The four program segments were maintained: (1) Kayo at ang FICOBank: Balitang-balita – latest developments on management, activities, bank operations, personalities, events, technological breaktroughs, etc.; (2) Kayo at ang mga Hiyas ng FICOBank – featuring outstanding clients, employees, officers and stakeholders; (3) Kayo at ang FICOBank: Ugnayan – interview of person(s) in authority; and (4) Kayo, ang Kapaligiran at ang FICOBank – discussion of environmental issues and concerns. In addition, a new segment is included: (5) Kayo at ang mga Produkto ng FICOBank – presentation of the financial product or service of the Bank.

The radio program is under the direct supervision of the Business Development Department (BDD) of FICOBank, headed by Dr. Robert R. Palac. It is being hosted by Mr. Alvin Paras, a freelance radio talent outsourced by the management of the Bank. Engr. Marvin A. Quidasol of the Planning Unit of BDD was designated as point person/coordinator and acts as the co-host of the radio program.

It is hoped that the radio program will enhance the corporate identity of FICOBank as a socially-responsible organization and a “first choice” by the banking public.